NEW DELHI: In its quest to increase its market share, Moser Baer India has launched pre-loaded Bollywood movies on pen drives.

Said Moser Baer India senior vice president, domestic sales and marketing Deepak Shetty, "We plan to launch around one lakh units per month of this USB (univeral serial bus) drive which will enable us to capture an additional 4-5 per cent of the market share in the solid state media."

Says G Dhanajayan Moser Baer Entertainment Ltd Chief Executive, " This exercise is nothing but a value-addition to the existing hardware. If the consumer likes this concept, we can look at increasing the manufacture of such pen drives.

As an introductory offer, the company has priced a 4 GB drive stick at Rs 850. It will be followed by more new exciting offerings in higher end 8 GB and 16 GB drives shortly.

Said a source in the company, "The pre-loaded content can be erased by customers as and when required and the device can be used as a normal USB drive."

In January this year, the company had launched content- loaded Micro-SD cards for mobile handsets, containing movies and songs.