MUMBAI: The world premiere of filmmaker Rohit Gupta‘s Life! Camera Action... will take place at the Mahindra Indo-American Arts Council (MIAAC) Film Festival 2010 scheduled to open in New York from 10 to 14 November.

Life! Camera Action... is the story of Reina, a young Indian-American woman who sets off to pursue a career in filmmaking against the wishes of her parents.

‘We are delighted to screen Rohit‘s film at the 10th annual MIAAC Film Festival. It is a sensitive film about a filmmaker, perhaps reflecting the lives of many other participants of our festival, as well as showing the audience life behind the camera as they view it from the front,‘said Aroon Shivadasani, executive director in a press statement.

The film was shot in a week and a half in New York and New Jersey with a crew of two people and a shoe-string budget.

Shot in three different languages - English, Hindi and Punjabi - the film has been written by the New York-based Gupta and Washington-based screenwriter and lyricist Amanda Sodhi.

The film will have its world premiere on 14 November.