MUMBAI: Shemaroo Entertainment‘s Ishqiya will be screened at the inaugural edition of the International Film Festival of London (IFFL).

Directed by Abhishek Chaubey, Ishqiya, produced by Raman Maroo and Vishal Bhardwaj has Naseeruddin Shah, Arshad Warsi and Vidya Balan among others in the cast.

Comments Shemaroo Entertainment director Hiren Gada, "It makes us proud to know that Ishqiya is going to be screened at IFFL. It seems that Ishqiya has made place in every heart worldwide and hope people‘s love for the film continues even in the days to come."

Along with the popular and offbeat cinema of Bollywood and regional India, the IFFL seeks to introduce audiences to the lesser-known cinematic traditions of the region and will showcase an array of films from Pakistan and Bangladesh.

The IFFL 2010 will be held from 25 to 29 August.