MUMBAI: Viacom18 Motion Pictures and Percept Pictures are jointly producing Sunburn‘ into ‘Sunburn – The Movie, the path breaking extension of India‘s premier music event Sunburn.

To be produced and creatively mentored by Phantom Films and Anurag Kashyap, Sunburn – The Movie is a film shot entirely at the festival – realtime!

While Sunburn‘s music has always been the festival‘s mainstay, the film‘s music is all set to raise the bar as well, with the super talented Amit Trivedi set to take the Sunburn experience several notches higher, an official statement said.

Commenting on the new initiative, Percept Limited & Inceptor of Sunburn joint managing director Shailendra Singh said, "Sunburn is a global dance music festival - its fans go beyond the ones who have attended the festival. We were live in over 100 countries this year with 1,00,000 attendees. Fans have relished the experience and we thought of enhancing the same through cinema. With like minded partners Viacom 18 and Phantom we want take this to the next level. We have produced the first GLOCAL brand out of India - produced locally sold globally."

Added Viacom18 Motion Pictures‘ COO Vikram Malhotra, "Sunburn is by far the biggest cult event in the country. The way this brand has grown over the last 4 years is extraordinary. We are delighted to partner with Percept and Phantom to extend this power brand into an exhilarating cinematic experience, making it the first festival film in the world."