MUMBAI: Nikhil Advani‘s Emmay Entertainment has decided to produce Sudhir Mishra‘s dream project Mehrunisa along with DAR Motion Pictures, the filmed entertainment division of DAR Media.
Announcing the co-production DAR Capital Group Chairman Arun Rangachari said, "Mehrunisa is today among one of the most anticipated movies within the industry being propelled and helmed by some of the best in the business. This apart the movie perfectly matched our sensibilities of what we would define as good commercial cinema and we had absolutely no hesitation partnering in this project."
Set in the beautiful locales of Lucknow, the Sudhir Mishra film is a romantic drama with light hearted moments that track the enmity of two bitter rivals and their past romance. Alternating between the present and the past, the story deals with their actions when the love of their life returns to their world.
Commented Mishra, "Mehrunisa has lived with us for a very long time, and having a partner like DAR on board is an added strength. A project of this stature needs a strong foundation; DAR & Emmay provide exactly that & more."
It may be noted that earlier UTV was to co-produce Mehrunisa. That was the reason why Amitabh Bachchan was hesitating to sign for the film. But now with UTV out of the scene, Mishra has acquired the veteran star‘s approval.