MUMBAI: The Information and Broadcasting Ministry has approved a proposal by the Children‘s Film Society of India (CFSI) to issue tickets to screen children’s films in metros.
Accordingly, the CFSI has decided to start charging marginally, at around 30 per cent of the cost of general film tickets for its film shows in the metros.
Confirming the same, CFSI CEO Sushovan Banerjee said, "The Information and Broadcasting ministry has approved a proposal by the CFSI after which there would be a ticket for the children‘s film shows held in metro cities."
Till 2007, the CFSI used to sell tickets for its film shows but the policy was changed and all screenings were made completely free.
However, with sponsorships continuing to be difficult to obtain and the high cost of booking multiplexes and publicity, CFSI was forced to do a rethink.
The additional funds generated would not only help the Children‘s films Society to organise better film festivals but also to reach out to children in the rural areas.
Earlier, this exercise did not attract any ticket rate.