NEW DELHI: Honda Motorcycle and Scooter India (HMSI) recently conducted a promotional-cum-response generation event -

MUMBAI: Although not in a big way, but the entertainment industry channels have started doing their bit for society.

NEW DELHI: Reebok India announced the launch of its new global marketing campaign "Wear the Vector.

MUMBAI: "A winning team is preferable to a team of winners.

MUMBAI: Zee Cinema has tied up with Indiatimes' 8888 for a contest around the Amitabh Bachchan classic Sholay.

Star Plus has always been known for marketing innovations.