Sam Balsara, born 1951, is a Management Graduate (from Jamnalal Bajaj Institute, Bombay) and has ov

Suddenly, the mobile phone has a different ring to it.

While the Indian housewife has been assiduously tracked and her media habits traced by eager advertisers, th

MUMBAI: Starcom Worldwide has been appointed the lead media agency for global advertising initiatives by Sun Microsys

What is so different and special about Heinz ketchup?

MUMBAI: Global media giant Viacom that owns MTV has agreed to acquire a majority stake in Viva Media, its only German