Mumbai: Ferrero India Private Ltd, part of Ferrero Group, one of the world’s leading manufacturers of sweet-packaged products is set to dazzle this holiday season with two enchanting Christmas campaigns featuring Hindi film actors, Hrithik Roshan for Ferrero Rocher and Sara Ali Khan with Ferrero Rocher Moments.
The two new digital films, each starring an Indian luminary, capture the magic and warmth of the holiday season. The campaigns are meticulously crafted to resonate with the festive spirit and highlight the brand's commitment to making every Christmas moment extraordinary with your loved ones.
In the Rocher Christmas film, the charismatic Roshan invites viewers into his festive haven, adorned with Christmas decorations. Expressing his family's deep love for Christmas, especially for gifts, Hrithik reveals the perfect gift to light up their Christmas with Ferrero Rocher. He is seen savouring the exquisite taste of Ferrero Rocher, emphasizing that "Roshans love Rocher."
For Ferrero Rocher Moments, Khan takes centre stage in #Makethemmmmomentperfect Christmas campaign, which revolves around the theme of creating perfect moments with loved ones this festive season. The campaign film begins with Sara asking the viewers if they wish to know how they can make their Christmas perfect. She reveals her secret to a perfect Christmas, by sharing the Ferrero Rocher Moments. Sara is also seen savouring the tantalizing creamy hazelnut and cocoa filling inside a crispy shell with crunchy cocoa sprinkle. The film ends with Sara asking the viewers to be a Santa for your special people with Ferrero Rocher Moments.
Both films not only capture the premiumness of Ferrero Rocher and Ferrero Rocher Moments but also echo the sentiment that every moment can be made perfect for loved ones.
Speaking on the campaigns, Ferrero India marketing head, pralines, Zoher Kapuswala said, "Christmas is a time of joy, love, and sharing precious moments with our dear ones. Ferrero Rocher and Ferrero Rocher Moments has always stood for premium gifting, and our Christmas campaigns featuring Hrithik Roshan and Sara Ali Khan embody these values. The essence of the brand aligns seamlessly with the festive season, making Ferrero Rocher and Ferrero Rocher Moments the ideal choice for gifting, while celebrating the precious relationships we cherish."
The overarching theme of the campaign is to fortify Ferrero Rocher's position as a premium brand, emphasizing it’s role as a natural choice for consumers seeking to gift moments of delight to their loved ones.