MUMBAI: Cadbury Gems, India’s most playful bite-sized chocolate brand, is launching into orbit with its latest campaign, taking fun to a whole new galaxy. True to its tagline, Jitney Colours, Utni Masti, the campaign is a riot of colours, cosmic wonders and pure, unfiltered joy.

This time, the mischief heads beyond Earth, straight into the vastness of space, where an unexpected adventure unfolds. Bursting with quirky characters, dazzling visuals and a storyline packed with intergalactic excitement, the film is designed to fire up kids’ imaginations—and leave them reaching for a pack of Gems.

The TVC features a couple of astronauts are out in space repairing a spacecraft when one of them is distracted by a ball of Gems and chases it. He plucks one of the Gems candies from the sphere and lo behold it sets of a chain reaction which leads to the breaking up of a large satellite made up of Gems. The explosion scatters  the little coloured chocolate delights into space to the astronaut’s delights who soaks himself in the shower of the candies.  What makes the film fun for kids, is the background sounds and music that the Ogilvy creative team has used.

Rolling out across TV, digital platforms and social media, the campaign is set to beam its fun-fuelled energy to every corner of the country.

Mondelez India vice president – marketing Nitin Saini said, “Gems is an iconic brand that has sparked spontaneous masti for over five decades. Inspired by childlike curiosity and imagination, our new campaign brings the colourful Gems buttons to life in a wonder-filled cosmos. We hope consumers enjoy watching it as much as we enjoyed creating it.”

Ogilvy India chief creative officer Sukesh Nayak, added, “We are thrilled to launch a fun new campaign for Cadbury Gems. The brand stands for an explosion of colours and fun, and this film delivers on all of that and more. Kids everywhere are fascinated by space and its endless possibilities, so we’ve taken that curiosity and turned it into a visual spectacle. The film is bound to strike a chord with kids and could well become one of the most memorable chocolate ads of modern times.”

To watch the Cadbury Gems space commercial click here.

With its blend of vibrant storytelling, intergalactic masti and irresistible chocolate, Cadbury Gems is proving yet again that when it comes to fun, the sky’s not the limit—it’s just the beginning.