Bachpan Play School launches “I AM AT SCHOOL” TVC campaign

Bachpan Play School launches “I AM AT SCHOOL” TVC campaign

The campaign is a gentle reminder of the school's invaluable role in everyone’s life.

Bachpan Play School

Mumbai: Bachpan Play School and its formal extension Academic Heights Public School (AHPS), the nation's leading educational chains, are excited to announce the launch of the “I AM AT SCHOOL” TVC campaign. The campaign is a gentle reminder of the school's invaluable role in everyone’s life. Moreover, it is about cherishing memories acknowledging the teachers' efforts, and reinstating the respect schools truly deserve.

The campaign video features Saina Nehwal training students in sports, symbolizing the comprehensive development fostered by AHPS. Students share their visions for the perfect school environment, culminating in the proud declaration, "I AM AT SCHOOL," highlighting their sense of pride and connection with the school.

Moreover, it highlights a heartfelt journey to one’s roots, where the educational journey started. The campaign designed to rekindle long-left connections encourages and appreciates early years and acknowledges school education's significant impact.

Elated on the occasion, Bachpan Play School and AHPS founder & CEO Ajay Gupta said,” We are excited to launch the new TVC in collaboration with Saina Nehwal, our brand ambassador. Aligned with our educational values, the TVC campaign showcases our unique educational approach and loyalty towards our students.  It's not just a marketing initiative but a strategic approach to providing the best education to students across cities.”

Let’s relive our memories with “I AM AT SCHOOL” and thank the place where the future is shaped.