MUMBAI: Asian Paints has unveiled its latest corporate film, Asian Paints Ki Warranty, India Ka Har Doosra Ghar Kehta Hai, celebrating 80 years of quality, trust, and innovation. The film beautifully encapsulates the brand’s deep-rooted presence in Indian homes, spanning generations and geographies.

For decades, Asian Paints has been a constant in households across the country, from first homes to family legacies. Through repeated warranty cycles and a commitment to protection and beauty, the brand has established an enduring relationship with homeowners.  

Conceptualised by Ogilvy, the film takes viewers on a journey through India’s diverse homes, showcasing the emotional bond between families and their trusted paint brand. Through heartfelt storytelling, warm visuals, and soulful music, it highlights how Asian Paints is more than just a name—it’s a symbol of lasting care.

Asian Paints CEO & MD Amit Syngle shared, “For over 80 years, we have been a part of millions of Indian homes, evolving with generations. This film is a tribute to the trust and connection we share with families, celebrating the role we play in making every home special.”

Ogilvy CCO Sukesh Nayak added, “This campaign brings to life the unshakable bond between Indian homes and Asian Paints. Every second home in India reflects the brand’s promise of protection, beauty, and reliability.”

Launched during the peak of the cricket season, the campaign resonates with the shared spirit of home and tradition, much like the sport that unites the nation.