MUMBAI: Nikhil Singh has been appointed group executive director at PR and communications and comms-tech firm, the V360 group, leveraging his 21 years of experience in broadcast, digital, and mobile media. 

Singh’s career spans roles at Shemaroo Entertainment, IndiaCast, Zee Entertainment, Times Group, Ten Sports, and Star India.

At Shemaroo, Singh led IP monetisation, original content development, and global syndication, focusing on digital platforms and OTT partnerships. His track record includes content sales, digital partnerships with platforms like Netflix and Amazon, and international syndication.

Singh’s expertise encompasses content licensing, co-production, and strategic change programs for digital transformation. He has experience in linear and on-demand media technology, content sales, and affiliate sales, with a network of contacts across consumer brands, TV channels, and telecom operators.

V360 Group anticipates Singh’s leadership will drive digital strategy and revenue growth, capitalising on his extensive experience in content commercialisation and new media development.