Mumbai: Havas CX, the global customer experience network of Havas, has expanded its operations into Singapore as of 13 November 2024, bolstering its presence in Southeast Asia. This move enhances Havas CX’s regional footprint, integrating its established UI/UX and experience design expertise from Think Design with the technical strengths of Ekino, which has operated in Singapore since 2017.
Havas India, Southeast and North Asia (Japan & South Korea), group CEO, Rana Barua emphasised the strategic nature of this expansion: “Expanding our CX capabilities in Southeast Asia, with Singapore serving as the strategic hub, is a key part of our broader Converged growth strategy in the region. While we establish a robust UI/UX design capability through Think Design, in the coming months, we’ll be introducing more of Havas CX Network’s services into Southeast Asia—reinforcing our commitment to delivering transformative customer experiences in one of the world’s most dynamic digital economies.”
Havas CX Network global CEO, David Shulman noted the growing importance of integrated brand experiences: “As brands seek to create deeper, more meaningful connections with their audiences, the need for seamless, integrated experiences has never been greater. By expanding our CX capabilities in Southeast Asia, starting with Singapore, we are reinforcing our dedication to customer-centric innovation throughout the region, providing solutions that resonate with audiences at every step of their digital journey.”
To deliver cohesive brand experiences combining creativity, design, and technology, Think Design will collaborate closely with BLKJ Havas, supported by Ekino’s extensive technological capabilities. This integrated approach will be led by Think Design CEO, Deepali Saini and BLKJ Havas, CEO, Rowena Bhagchandani of both reporting to Barua.
Sharing their enthusiasm, Saini and Bhagchandani stated, “We are excited to integrate our CX capabilities into the region, positioning Singapore as a leading hub for digital innovation to drive significant growth across the region.”
