MUMBAI: OOH advertising is probably the starting point of the advertising culture. From hand-drawn paintings to physical and digital installations, this mode of talking to the consumer has evolved in the past many decades. One of the top names functioning in this industry has been Posterscope, from the house of Dentsu Aegis Network, which for more than a decade has been innovating greatly to make OOH marketing more meaningful, relatable, and successful.

On its 11th anniversary, ‘Media Minds’ interacted with Posterscope South Asia group MD Haresh Nayak to delve deeper into the great the company has been doing and also discuss the way ahead.

Nayak shared that the industry has improved greatly in the past decade and the influx of technology has made the OOH players to constantly evolve and innovate. He highlighted that the future is going to be influenced by technology and the agencies will be bringing in some fine innovations in the physical spaces.

He noted that in India there is a great scope for the OOH marketing to grow. He said, “Delhi and Mumbai collectively make up for 50-60 per cent of the OOH industry. But states like Bengaluru, Pune, and Tamil Nadu are going to catch up in the near future.”

Listen to the complete interaction here: