Mumbai: Zeenah Vilcassim, who held the post of marketing director at Bacardi has been roped in as the chief executive officer of Zomato’s experience arm- Zomato Live Entertainment.

Vilcassim stepped into Bacardi six years ago as the global brand director for DEWAR’S Scotch whisky, and moved to India in April 2021 as the marketing director of Bacardi India.

At Bacardi, she led flagship properties like BACARDÍ NH7 Weekender, BREEZER Vivid Shuffle, and Casa BACARDÍ Halloween.

Vilcassim flagged off her career as an economist in 2009. Later, she moved on to a management consultant role at Ernst and Young.