MUMBAI: Ashish Rana has joined IdeateLabs, a full service digital marketing company, as the business head at its Mumbai office. His key responsibilities include prospecting new clients, planning and co-ordinating the implementation of business plans, establishing connections with the external stake holders, forging new deals and growing new business opportunities.

His expertise lies in the fields of marketing, branding, communications, strategy & operations, consumer research and project management. He has worked with renowned companies like Star India, FoodFood, Network18 & OMS (Mudra Max, Part of DDB Group). Rana was the Strategy and Operations Head at YourStory Media and was responsible for planning and implementing organizational strategy, sales and events, in his last assignment.

On this latest development, IdeateLabs director Vrutika Dawda said, “Team Ideate is extremely delighted to have Ashish on board. He will play a crucial role in enhancing and growing our business and the brands associated with us. With his extensive business network and interpersonal skills, we look forward to a successful association and a great future. I look forward to Ashish working closely with me and other senior management members in Ideate and contributing to our vision of dynamic and integrated brand solutions for our clients.”

Commenting on the potential of the rapidly evolving digital marketing industry, Rana said, ‘’Having worked with some of the best organisations, I look forward to contributing my skills and expertise to my team and IdeateLabs. Having worked for more than a decade with electronic media, I am very excited to work on a blend of electronic and digital marketing solutions for various brands across the country. I’m looking forward to taking IdeateLabs to the next level and creating yet another success story.’’