Mumbai: Global brand and customer experience agency VMLY&R on Wednesday announced the appointment of Pooja Jauhari as chief executive officer, VMLY&R India across its group of companies. Based out of the agency's Mumbai office, she will report to VMLY&R Asia co-CEO Tripti Lochan, who is based in Singapore.
Jauhari takes over from Anil Nair, who is moving on to pursue new opportunities. Nair joined VMLY&R in 2019 from Law & Kenneth Saatchi & Saatchi India, where he was CEO (digital) and managing partner. VMLY&R first welcomed Jauhari in 2020, as the CEO of The Glitch. The independent creative agency was acquired by WPP in 2017 and integrated into the VMLY&R network in November 2020.
In this new role, she will oversee the agency’s combined operations, including VMLY&R, The Glitch, VMLY&R Commerce and GTB, across its three offices in India - Mumbai, Delhi and Chennai – plus its service of clients across the Indian subcontinent, said the statement.
She is also tasked with further integration of the network’s creative excellence in India, with its very strong customer experience, commerce and data capabilities, into an integrated powerhouse focused on human centricity, diversity, inclusion & high performance, it added.
“Since welcoming The Glitch into the VMLY&R network in 2020, we are seeing that together with VMLY&R India, the whole is far greater than the sum of the parts," said Tripti Lochan. "Pooja’s proven track record of having driven a gender-blind and positive influence approach, aligns perfectly with our ongoing vision towards ever-improving our own inclusivity and progressiveness. Combined with her track record in growing The Glitch to be one of India’s best-known agencies, producing work for clients both nationally and globally, we believe her elevation makes us even better at creating connected brands, driving business for our clients, and positively impacting the communities they live in."
"We thank Anil for being a part of our continued growth in India, and wish him the very best in the next stage of his journey,” she further said.
Having started her marketing career at JWT two decades ago, Jauhari moved to Unilever and then Worldwide Media before joining The Glitch in 2013. There, she was instrumental to the agency’s success, leading its strategic planning, plus setting its goals and approach to both business and culture.
