Mumbai: A mobile-first platform designed to help creators, brands, and the sports, media and entertainment industries navigate the complex world of web3, Virtualness, has announced the appointment of Joyee Biswas as a founding team member, heading sports and media partnerships.

With more than 20 years of leadership experience in top technology, media and telecom industries, and having scaled businesses across the globe, Biswas has differentiated insights and relationships across IP-based industries.

He has held the roles of head of sports at Singtel; managing director Asia at Eleven Sports Network and South East Asia business head at ESPN. Joyee most recently served as Meta's head of sports and media partnerships for Asia-Pacific. Along with building audience and revenue growth for partners across Instagram and Facebook, he drove virtual reality and metaverse adoption. Biswas holds a graduate degree in mechanical engineering from BIT Mesra and an MBA in marketing and finance from IIM Calcutta.

In a LinkedIn post, Virtualness founder Saurabh Doshi welcomed Biswas to the team and said, "It is a great pleasure to welcome Biswas to the Virtualness team as we venture deeper into sports and media. Biswas and I have known each other for several years being colleagues in the same industry from his days at ESPN, Eleven Sports HQ & more recently at Meta."

Doshi goes on, "With decades of leadership experience across technology, media and telecom companies; and having scaled businesses across the globe, Kirthiga & I cannot be more excited for Biswas to fuel Virtualness’ expansion. He joins our founding team, alongside Rachel Masters, who leads creator and brand partnerships. Welcome to the pace & momentum that’s Virtualness!"

He also adds, "Peter Hutton, we are excited to make your insights a reality! "Over the years, I have seen a series of transformations in the sports & gaming industry. Now is the time for another big leap, as we open up the opportunities of the Web3 world."