Mumbai: Ayurvedic beauty brand Vedix has brought on board "Balika Vadhu" actor Avika Gor to launch a digital campaign for its haircare range. 

The actor explains in the campaign film how her hectic schedule and long hours coupled with non-stop shooting schedules, ultimately impacted her hair growth. This led to a lot of hair fall problems for her because of the use of harmful chemicals. She then goes on to share how Vedix-designed customised hair care regime and ayurvedic solutions helped her get past those problems.

“For the first time, I understood my dosha profile and the imbalances which were a result of using different hair products laden with chemicals. Since the time I have started to use Vedix hair oil, I just knew it was something special as it suited my hair & scalp perfectly," said Gor.

The campaign will be promoted across the customised Ayurvedic beauty & wellness brand’s social media platforms, Facebook, Instagram, Youtube, and over-the-top (OTT) platforms starting Monday.

“With Vedix, we are bringing, trueness of 5,000 years old Ayurveda in a contemporary form," stated Vedix business head Jatin Gujrati. "Ayurveda teaches us to customise as per individual needs. We have successfully helped lakhs of customers to break the constant trial and error cycle by providing them high efficacy products that work."

“Work stress, long working hours leave all of us with almost no time to care for our hair and skin. Vedix was born to help our upwardly mobile customers to arrest their hair and skin concerns without worrying about side effects which are often caused with the repeated use of chemical base cosmetics,” Gujrati further said.

Vedix recently launched Gandusha/Kavala oil pulling oil oral detox and an all-new men’s skincare range further deepening its focus across three major categories - hair, face, and oral market segment.