MUMBAI: With a growth of 2.05 per cent as compared to last week (27), the religious genre marked the highest opportunity to see (OTS) among all categories in week 28 of Chrome Data Analytics & Media.
In the religious genre, Sanskar gained the highest OTS with 98.6 per cent in HSM excluding the less than 1L-market.
OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, reported by Chrome DM, across analogue cable, digital cable and DTH.
The second position in the gainer’s list of OTS was grabbed by the Hindi GEC genre with the growth of 1.21 per cent in HSM excluding the less than 1L-market. DD National was the most benefitted channel in this category with 99.5 per cent.
The third position in the gainers was garnered by the youth genre in HSM excluding the less than 1L-market with 0.96 per cent OTS. MTV gained the highest OTS with 92.2 per cent.
The infotainment genre was at the fourth position in the list with 0.80 per cent growth and NGC catered to 91.8 per cent OTS in All India 1 Lakh+ market.
The fifth spot was garnered by the music genre with 0.33 per cent growth and Sony Mix was the most benefitted channel with 92.0 per cent OTS in HSM excluding the less than 1L-market.
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Hindi news benefited most, Sports genre most affected: Chrome DM week 22
Demand for regional commentary in tier 3 & 4 towns: Chrome DM
