Mumbai: The Coca-Cola Company has appointed Alexander Valladares as StudioX lead. Making the announcement on LinkedIn, he said, “I’m happy to share that I’m starting a new position as StudioX Lead at The Coca-Cola Company!”

Valladares was previously the chief marketing officer at Impresario Handmade Restaurants for over two years. In this capacity, he supervised various brand functions including PR, communications, content marketing, consumer marketing and engagement, and on-ground activations.

His previous role involved serving as the national marketing lead for Times of India's metro supplements. In this capacity, he focused on creating content-based intellectual properties (IPs) and overseeing brand strategy for TOI's Metro Supplements and Times Life.

Additionally, Valladares has past experience working with Viacom18 Media and FCB Ulka.