MUMBAI: Swiggy, the food ordering and delivery company, has recently appointed Vivek Sunder as its first chief operating officer. In his new role, Sunder will be in-charge of developing and executing Swiggy’s strategic direction and priorities to drive organisational growth and operational excellence.

Swiggy CEO Sriharsha Majety said, “Strength lies in the quality and talent of our team, which has received an incredible boost with Vivek coming on board. I am confident that his proven track record and extensive experience, coupled with a laser-focus on industry-leading operational practices will drive and extend Swiggy’s upward trajectory.”

Commenting on his new role, Sunder said, “It is impressive to see just how much Swiggy has been able to achieve in less than four years through an obsessive focus on the consumer and flawless last-mile execution.”

“I am extremely energised to help lead the company to its next phase of innovation and growth tied with operational excellence,” he added.

Sunder brings with him 20 years of experience in the FMCG industry. He has been working at the intersection of business and technology across several leadership roles and geographies at Procter & Gamble (P&G).

In his most recent role as the Managing Director, P&G, East Africa, he was instrumental in driving both top and bottom line growth while expanding its market share and margins in a difficult macroeconomic climate.