MUMBAI: ShopClues has hired top talent in leadership ranks of its category division. The company has appointed Nitin Kochhar as AVP and Animesh Kumar associate director.

Kochhar will maintain and build the strong foothold of various categories on the website including home and kitchen, electronics, tech products etc.

Kochhar said, “I’m thrilled to be a part of one of India’s fastest growing e-commerce ventures. My goal will be to leverage category exposure in electronics, FMCG, baby care, books and office supplies and apply it at ShopClues. ShopClues is in an exciting phase of growth and expansion and I’m happy to come on board at this crucial stage.”

Kumar added, “I’m always looking for new challenges in my career and with ShopClues I have another opportunity to deliver significant results. The marketplace and its differentiated value proposition hold tremendous potential in India. I will be keenly involved in managing category performance including SKU rationalisation, vendor relationships and contract negotiations which form a very vital aspect of any e-commerce business.” 

ShopClues co-founder and chief business officer Radhika Aggarwal said, “We are most pleased to have Kochhar and Kumar on board. Our broad range of unstructured categories is one of our USPs and therefore this division is very significant for our marketplace model. Nitin and Animesh are best suited to head this division as both have over a decade of relevant experience and have played a pivotal role in turning around the e-commerce businesses they have been a part of. We look forward to the positive impact of their leadership, dynamism and proven abilities in scaling business growth.”

Former Flipkart senior director of business development, Kochhar has over 10 years of professional experience.

Kumar, who has been the founding team member at Fashionara, has 11+ years of leadership experience and has previously worked with companies like Indus-league, Reliance Trends Ltd. and Bharti Wal-Mart.