Mumbai: Hansa Research has appointed Sandeep Ranade as the executive vice president (EVP) and national head of quantitative research.

Sandeep was working with Kantar as executive director and head of media in South Adia. He brings with him an experience of 27 years of working in the research industry. He has extensive experience in FMCG, telecom and the media sectors across brand, creative and media domains. He has also led teams across locations to help clients build their brands and solve their critical business issues.

In his professional journey, he has led multiple global studies including developing a windows-based software for analyzing NRS (National Readership Survey) 1995 data with a team of software developers. He was also the team lead for setting up a panel for monitoring lubricant usage in trucks (2003-2004) and also transitioned customer satisfaction study for a large telecommunication client in Africa (across sixteen countries).

Commenting on Sandeep Ranade’s appointment, Hansa Research CEO Praveen Nijhara said, “We are pleased to welcome Sandeep to our organization. His vast experience will further help advance our research expertise and deliver more valuable insights to our clients. I’m confident he will play an important role in Hansa’s growth in the coming years.”

Speaking on his new role Ranade said, “I am excited to be a part of the Hansa Research Group. Being the largest consumer insights company in India, Hansa is known in the research industry for its innovative and path-breaking studies. I look forward to working with the team who has pioneered some benchmarks in the market research industry.”

Having completed his education in PGDBM (Marketing and Finance) from Symbiosis Institute of Management Studies (SIMS), Pune and B.E. Mechanical with Andhra University, Visakhapatnam, Sandeep has many awards to his credit for his exceptional contribution to the research industry.