MUMBAI: Razorfish has appointed AKQA’s Nick Turner as international creative director.

The hire marks a substantial reinforcement to the existing creative teams established in international markets – Australia, China, France, Germany, Hong Kong, India, Italy and UK.

Turner is responsible for driving the highest creative standards and output while attracting, inspiring and retaining exceptional talent. He will continue to nurture and grow the world-class creative department for the UK office and will be a driving force in promoting experience led innovation throughout the agency’s international offices and for new and existing clients.

Turner will report directly to Razorfish global chief creative officer Daniel Bonner.

“It speaks volumes about the positive trajectory of our international markets that we’ve hired Nick to lead and coordinate their creative output. I’m incredibly proud of the best-in-class, award winning talent Razorfish is attracting. Nick brings his own unique abilities and experience to this role that will make it possible for us to push boundaries even further,” Bonner said. 

Turner’s appointment is effective from 30 March. Prior to joining Razorfish, Turner spent 16 years at AKQA, joining as an art director in 1998 and progressing to executive creative director in 2011. Turner has amassed armfuls of UK, European and Global awards including a Cannes Cyber Lions Grand Prix.

Turner said, “I am excited to join a forward thinking agency that is proud of the work, proud of its people and totally obsessed with creating truly original ideas. I look forward to leading the international team and delivering innovative and meaningful solutions to some of the world’s most ambitious and influential brands.”