MUMBAI: Mondelēz International has made some key elevations in the company, with Prashant Peres, previously director – marketing for chocolates, Mondelez India, moving into a new regional role of senior director for chocolate equity and innovations, AMEA, Mondelēz International.
Furthermore, in line with the company’s ongoing commitment to develop and groom internal talent, it has announced the appointment of Anil Viswanathan as the new director of marketing for chocolates Mondelez India, succeeding Prashant.
Serving as the director of marketing for chocolates Mondelez India since 2015, Prashant has been instrumental in leading the chocolate category turnaround, achieving double digit growth despite external economic challenges, such as the sudden currency demonetisation and GST implementation. He is credited for launching various successful innovations under Mondelez India’s chocolate portfolio, including a made-in-India innovation like Cadbury Dairy Milk Lickables in 2017, which is now a global best practice. Mondelez India is the undisputed chocolate category leader in the country and is currently in its all-time high, with respect to market share.
Stepping into Prashant’s role is Anil Viswanathan who has been with Mondelez India for about 18 years. His journey in the company has taken him into regional and global roles and into different categories including chocolate and biscuits. He has progressed through various product, brand management, and category marketing roles. Most recently, he was part of the global chocolate team driving chocolate innovation based out of Zurich, Switzerland. One of his achievements, during his stint here as senior innovation platform manager has been the launch of Cadbury 5Star globally, which is now present in three continents including markets like Brazil, South Africa and Southeast Asia. Viswanathan has also been instrumental in the launch of Cadbury Fuse in India, in 2016.
His close to two-decade long connection with the chocolate category and understanding of the Indian market will ensure Mondelez India’s continued reign as the undisputed market leader in the chocolate category in the country.
Mondelēz International is building the best snacking company in the world, with 2017 net revenues of approximately $26 billion.
Headquartered in Mumbai, the company has sales offices in New Delhi, Mumbai, Kolkata and Chennai and manufacturing facilities at Maharashtra, Madhya Pradesh, Himachal Pradesh and Andhra Pradesh in addition to a vast distribution network across the country.
