MUMBAI: PHD India has strengthened its leadership team in Delhi with the appointment of Dipika Bhasin as the new head of Delhi office while Anuj Madan has been elevated to Delhi digital lead.

PHD India CEO Jyoti Kumar Bansal says, “The appointments reflect the growing demands of our clients based in North India and the volume of activity the Delhi office now manages, especially after the Vivo digital account win and the growth in mandates from HP, SC Johnson and other clients. With Dipika’s deep-rooted knowledge of the North India market and how to make brands thrive there, as well as Anuj’s digital prowess, I am confident that we will continue to see more impressive wins come out of our office in Delhi."

Bhasin brings over 17 years of experience, joining from sister-agency, OMD, where she spent six years and most recently served as vice president for the Delhi office. Prior to joining Omnicom Media Group in 2011, Bhasin developed extensive media experience through roles at Zee Telefilms, Carat and Aircel.

Dipika Bhasin mentions, “PHD has demonstrated impressive growth, having been recognised as Campaign’s Agency of the Year last year and won prominent international and local business in recent years. I am excited to be joining the team and continuing the momentum in Delhi and North India."

Madan has an experience in transforming digital businesses for brands like Renault, HP India, Samsung, Amex, Lufthansa and Swatch, among others, over the last 12 years. Prior to joining Omnicom Media Group in 2015, Madan served as a business director at Cheil Worldwide and Mindshare, leading the digital business to build brands by driving high performance marketing.

Anuj Madan adds, “It’s been great to have played a part in PHD’s growth journey in Delhi during my role at Omnicom Media Group, with the recent Vivo win a testament to the agency’s superior digital offering in the market. I look forward to working with Vivo and our other clients in North India on raising their digital credentials and driving real business performance for them as a result.”