MUMBAI: After months of speculation in the market, Star India has finally appointed a revenue management head in Paritosh Joshi.

This was confirmed to Indiantelevision.com by Star India COO Sameer Nair, to whom Joshi, as president - advertising sales & distribution, will directly be reporting in to.
 
 

With this appointment, the two major revenue streams of Star India - ad sales and distribution - will be consolidated under one position. Joshi's key focus is to work with the current team to develop a long-term sustainable growth strategy for the two revenue streams.

This also means that in the new reporting structure, Kevin Vaz, EVP, advertising sales, Kaushal Dalal, EVP advertising sales planning and Tony D'Silva, EVP will function under Joshi.
 
 

Adds Nair, "We are delighted to have Paritosh on board. As the industry leader Star has taken a number of initiatives in the last couple of years to drive revenue growth for the industry in ad sales and distribution. Kevin and Tony have led these initiatives and successfully taken their respective functions to the leadership position in the industry. With the industry poised for rapid growth and our viewership continuing to reach new heights, Paritosh will work with the current team to further enhance our already highly successful operations and to draw the blueprint for the next phase of growth."

Joshi has over 20 years experience in sales, marketing and general management in companies like ITC, Procter&Gamble, Business Standard, Maharaja and Quest. He is an alumnus from IIM, Ahmedabad.