MUMBAI: In a move to strengthen its investment and enterprise offering, Omnicom Media Group India has elevated Yatin Balyan to the role of national head of investment and enterprise. Reporting to chief investment officer, Mamatha Morvankar, Balyan will now lead Omnicom Media Group’s trading and proprietary media arm, OMnet, in India, enhancing investment opportunities and cost efficiencies for clients of the Group’s agencies – OMD and PHD.

Balyan's appointment is effective immediately.

Previously the vice president of investment for OMD India, Balyan has been with the group for over a decade, working in multiple roles across media planning and investment, covering categories such as FMCG, automotive, mobile, BFSI and TV. As such, he has gained extensive experience in unlocking maximum value for clients from their investments, while also securing new media opportunities and improving cost efficiencies and experience that will be instrumental in this new role.

“Yatin brings a wealth of experience from planning and investment to set up our media agnostic investment vertical,” says Mamatha Morvankar. “His analytical capabilities have helped develop new media metrics in the ever-evolving media landscape. Yatin has the perfect background and understanding of emerging needs to drive change, maximise available opportunities, create new models and deliver competitive advantage for our clients.”

Speaking on his new role, Balyan comments: “This new opportunity within Omnicom Media Group couldn’t have come at a better time, given the constant influx of new and challenging opportunities within the media landscape. I am very excited to embark on this new journey in driving effective and innovative partnerships that enhance value across all our business associates, and deliver stronger ROI for our clients.”