MUMBAI: Ogilvy & Mather has appointed Jason Hill as the chief strategy officer in Singapore. The role has been newly created, and will see Hill reporting to Chris Riley, Ogilvy & Mather Singapore group chairman.

Hill will undertake responsibilities in brand planning, customer engagement, channel, data analytics and social strategy.

Hill has been with the agency for a decade, and was previously head of consulting & data analytics in Singapore. Prior to his new role, Hill led teams of strategy and data specialists to combine customer insights and data analytics.

He also spent eight years in Australia as head of strategy at OgilvyOne Sydney, leading the strategic development of creative campaigns, CRM programs and strategic consulting projects. According to the agency, Hill has over two decades of strategic marketing experience in senior agency, client and consulting roles.

Riley said that Hill would be instrumental in relentlessly applying different combinations of strategic skills from within the group to enhance creative solutions and help clients to unlock value from their customers and brands.