MUMBAI:  Motivator, a media agency from the house of GroupM, has appointed Vijayant Dhaka as its national head of digital trading. His role will involve streamlining digital channel planning strategies and integrating new trading platforms and practices, besides leading the trading desk for clients. He will be based out of Gurgaon and will report into chief growth officerV.Narayanan.

Dhaka said, "With ever growing digital and mobile penetration in India, we are up for challenging yet exciting times ahead, next 3-5 years will revolutionize the media industry. Motivator thinks alike and is well poised to move at a faster pace than the industry, with investments in right technologies and people. I am looking forward to this journey."

Narayanan added, "Motivator has restructured its digital offering to put new media at the centre of the agency's offering. Vijayant's appointment is part of Motivator's plan to accelerate and enhance the value through better trading and partnership practices. He would play a pivotal role in driving digital efficiencies by cloning best in class processes of GroupM and forging new partnerships that transcends our innovative digital offering to our clients."

Dhaka joins Motivator from Ignitee Digital which is now a part of NEW Digital, Singapore, where he was involved in driving business growth by tapping into performance media clients. He has also been an early stage team member at Octane and founding team member at Policybazaar.