MUMBAI: Maxus has appointed Navin Khemka as its managing partner. Khemka will be heading the north and east regions for the media agency and will also be responsible for new business development across the country. He will report to Maxus south Asia managing director Kartik Sharma.

With over 17 years of experience in the advertising and media industry, Khemka’s last appointment was with ZenithOptimedia, where he left as managing partner. With a tenure spanning the last eight years, he was initially the trading lead for key accounts such as Nestle and HP. He subsequently took over the business leadership of the HP account, delivering some award winning campaigns such as the HP Serena Williams campaign at Lakme Fashion Week. Thereafter he took on the additional role of new business director for India. He was instrumental in bringing on new clients such as Honda, Toshiba, Uninor, McVities, Karbonn Mobiles, Godfrey Philips, Best Rice, Greenlam Laminates, Olx.in, Jabong.com, Yatra.com at ZenithOptimedia.

Sharma said, “Navin comes with a varied skill set and extensive experience across various product categories. He is an ideal leader to spearhead the Maxus team, and uphold our PACE value system across the organistaion.  At Maxus we endeavour to push the boundaries to delivering excellence for our clients, to achieve our 10/10 mandate.”

Khemka said, “I am delighted to be a part of India's most dynamic agency - Maxus.  Brand needs are changing and Maxus is geared up to providing a holistic solution to its clients. I look forward to work closely with the team and help provide seamless, media neutral solutions to our clients. Driving growth for Maxus in existing and new geographies also makes my role challenging. I am looking forward to exciting days ahead.”

A graduate of St. Xavier’s College, Kolkata and MICA, Khemka started his career with Mudra where he worked for five years. Prior to ZenithOptimedia, Navin worked at Cheil Communications, Mindshare and Carat.