Mumbai: Brand strategy consultancy Wolfzhowl Strategic Instigation has brought on board Maulik Kalamthekar as the lead of consumer engagement strategy. This is Maulik’s second stint at the behaviour change strategy firm.

“Strategy is about devising the best plan for winning. The wolves are mavericks in strategy craft. As we create robust strategies, we also want to focus on helping our clients execute our winning strategy with candour and creativity. Super pumped to be returning to do some rainmaking work for brands,” said Kalamthekar who carries over seven years of experience in advertising and digital marketing across functions, agencies, and brands. In his previous brief stint at The Glitch, Kalamthekar was the group head of strategy for the WPP agency and content division - Flux.

“At Wolfzhowl, we are constantly strengthening our team, bringing in diversity, improving our skill-sets. This time we have Maulik, who joins us back at a crucial juncture in our journey," Wolfzhowland head of culture, partner Renuka Asnani said. "As a Strategic Consultancy, we are increasingly focusing on providing final mile engagement solutions that bolster our strategy craft that lead to better business outcomes. Maulik’s consumer and culture first thinking along with his expertise in new-age platforms, especially using data, will give us an edge to deliver not just effective strategy but also delightful creative engagement solutions.”