MUMBAI: Indian-wear brand Manyavar has announced the name of Bollywood actor Ranveer Singh as its new brand ambassador. As a part of the association, Ranveer Singh will be seen endorsing the brand’s latest festive collection through a slew of commercials spread across television, digital, and social media. Launching the Diwali campaign, Singh looks dapper donning Manyavar’s opulent Indian wear as he speaks about his #DiwaliWaliFeeling.

Commenting on the association, Vedant Fashions Pvt Ltd MD Ravi Modi said, “At Manyavar, we are always in pursuit of excellence, and aim to set higher standards. So, it’s only fitting that we welcome to Manyavar the one man who has been setting new standards of excellence with every step he takes. We are delighted to have Ranveer Singh join the Manyavar family. He is an achiever, and every young Indian aspires to be like him. He is confident, proud, passionate and embodies the spirit of the modern Indian man. We are certain that, with his charm and ability to win over people, he will inspire his fans to celebrate the Indian in them more often. Manyavar looks forward to a beautiful, inspiring and exciting journey with Ranveer Singh.”

Ranveer Singh said, “Manyavar to me comes with a sense of belonging. I am extremely happy and excited to associate with Manyavar, as it resonates with my beliefs and my roots. I am truly a proud Indian, and I endeavor to bring that into every aspect of my life. Dressing up in Indian wear is both a matter of pride and joy for me. And I want every young Indian man to feel that pride and joy when he wears Indian. I look forward to joining Manyavar in spreading this feeling of belonging.”