Mumbai: Kofluence, the world's largest AI-driven ad-tech influencer marketing platform has appointed Venkata Rao Dhanyamraju as the chief financial officer to lead the company’s financial operations. In his new position, Dhanyamraju will be responsible for managing and optimizing Kofluence’s financial resources, formulating and implementing financial plans, ensuring accurate financial reporting, identifying and reducing financial risks, and offering strategic financial advice to support the organization's financial performance.

With over 20 years of experience as a licensed chartered accountant, Dhanyamraju has developed strong foundational skills in people management and leadership, delivering well-built results in strategic roles at executive and C-suite level.  Additionally, he has acquired a significant amount of experience working for a number of different organizations, such as DM Rao and Co. Chartered Accountants, Andhra Pradesh MedTech Zone Limited, Sarath and Associates, Harsco India Services P Ltd, Unisys India Private Limited, and India IRM & IBS Private Limited.

Commenting on his appointment as the chief financial officer, Dhanyamraju said, “My excitement at joining the vibrant Kofluence team is fueled by the company's unwavering dedication to expanding and achieving an unrivalled position in this competitive environment. Together, we will turn the company's mission and vision into reality, paving the way for nothing less than phenomenal growth. Being a member of a team that is poised to leave a lasting impression in the influencer marketing industry encourages me to put forth my best effort.”

Kofluence co-founder & CEO Ritesh Ujjwal said, “We are thrilled to have Venkata Rao join our esteemed leadership team. His strategic financial knowledge and experience make him a priceless asset in advancing our next stage of growth. I look forward to working closely with him as we begin this exciting chapter of growth and innovation.”