In Loving Memory of Bhaskar Das | 1 Indian Television Dot Com

In Loving Memory of Bhaskar Das

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In Loving Memory of Bhaskar Das

An amazing professional he believed in giving back to industry more than it had given him.

Bhaskar Das

MUMBAI: The media world mourns the loss of Bhaskar Das,  or BD as he was known,  a beloved and influential media professional, who passed away this morning at Breach Candy Hospital after a prolonged battle with cancer. He was gracefully advancing through his 72nd year. Despite the doctors’ grim prognosis and the family's emotional struggle over the past weeks, Bhaskar's indomitable spirit remained a source of inspiration for many until his final moments.

BD's impressive career spanned over four decades, beginning as a management trainee in 1980 and culminating in senior leadership roles in some of the industry's most prestigious organizations. His journey included transformative years at Bennett Coleman and Company Ltd  (BCCL), where he played a pivotal role in propelling the company into a powerhouse, alongside his esteemed boss, mentor, and friend, Pradeep Guha, who predeceased him in 2021.

BD's  professional accolades are a testament to his extraordinary talent and dedication. His leadership as group CEO at Zee Media and later as group president & chief strategy officer at Republic TV left an indelible mark on the media landscape. He was known for spearheading dramatic revenue growth and transforming legacy companies into modern success stories. During his tenure at BCCL, he was responsible for an astounding escalation in advertising revenue from Rs 1,560 crore to Rs 4,200 crore, underscoring his unwavering commitment to excellence in media management.

Bhaskar Das

Beyond his impressive resume, Bhaskar was a passionate mentor and educator, dedicating considerable time to the development of future leaders in marketing and media. He served as a professor at various esteemed institutions, including Mica  and SPJIMR, imparting knowledge and inspiring students to think critically about the evolving landscape of media and marketing. His profound insight and ability to provoke thought earned him recognition as a sought-after speaker at industry forums and prestigious business schools worldwide.

Bhaskar’s warmth, charm, and infectious smile endeared him to everyone who had the privilege to know him. His profound wisdom and unique perspective on leadership—believing firmly in delivering outcomes rather than mere outputs—left a lasting influence on his teams and associates. Colleagues have described him as an "insight provocateur" and a loyal friend, someone who nurtured the potential in others while remaining a lifelong learner himself. 

Bhaskar Das with Shomshuklla Das

In the weeks leading to his passing, Bhaskar’s independent film maker wife Shomshuklla  Das kept close friends informed of his health struggles, and his resilience during this difficult time highlighted the strength of his character. While his battle with cancer was immense, his hope and confidence in finding a way through remained a guiding light for family and friends.

Bhaskarda - as those who were close to him called him -  had one thing to say among friends: “I still feel like the petrol of my life is not yet over. My mind does not know my age. Should I add years to my life or life to my years? I  am very clear: I’d rather add life to my years.”

Bhaskarda, you lived your life well in a wholesome manner. Many would love to leave behind a legacy of innovation, mentorship, and an unwavering zest for life like you did.  Your  contributions to the media industry will be remembered, as will your  remarkable ability to connect with those around you.  

Bhaskar DA with Shomshukla Das and Anaz and Sarah

Rest in peace, Bhaskarda. You will be profoundly missed, and your smile and spirit will forever resonate in the hearts of those who knew and loved you.

You  leave behind a legacy in the number of professionals who have thanked you  on numerous occasions for guiding them through their careers.  

(Pictures courtesy: Bhaskar Das' Instagram)