MUMBAI: L’Oréal India has appointed Shalini Raghavan as the chief marketing officer for its consumer products division. Raghavan will be responsible for driving overall marketing capability and strengthening digital initiatives to build a strong strategy for L’Oréal’s CPD brands - L’Oréal Paris, Garnier, Maybelline New York & NYX Professional Make up.

In her new role, Raghavan will report into Jean-Christophe Letellier, MD - L’Oréal India and will oversee marketing, media, public relations and digital functions.

Letellier said, “Shalini is an experienced marketing professional with a deep insight into the beauty business. Her international experience and knowledge of building organizational capacity in strategy, innovation and marketing will be prized as we look to grow our presence across the country.”

“L’Oréal is the world leader in beauty for over a century and has grown this category in India with a blend of enterprise, insights and first to market innovations. I am deeply passionate about the beauty business and the opportunity to build on L’Oréal India’s leadership position is an exciting journey that I look forward to,” Raghavan added.

Raghavan joins L’Oréal from Hindustan Unilever Limited (HUL), where she was the global brand director (Asian and African) of Dove Masterbrand.