MUMBAI: Hindustan Unilever Limited (HUL) has announced a key change in the management committee. Manish Tiwary, currently sales and customer development executive director and VP, will now take charge of the Unilever Gulf business as the managing director.

Customer Development Global RTM, TT and CDIT vice president Punit Misra will take place of Tiwary at HUL and will be part of the company’s management committee. The change will be effective November 2014.

HUL CEO and managing director Sanjiv Mehta said, “I would like to express my deep appreciation for the significant contribution that Manish has made to the India business and congratulate him on his new role.”

Tiwary has led the largest increase in sales coverage by adding 1 million plus perfect stores across India. He also executed structural changes to provide a sharper focus to the Foods business and laid the blueprint for ‘Winning In Many Indias’, the customer development model of HUL that was rolled out in September 2014.

Misra joined HUL in 1996 and has worked across marketing and customer development roles both in HUL and Unilever.

Misra’s successor will be announced in due course.