MUMBAI: As part of its strategy to adopt a Havas Village model, Havas has promoted Asiya Bakht to the group’s director of marketing and communications for Asia Pacific. As director of marketing and communications for Havas Asia Pacific Bakht will drive visibility and awareness of Havas in the region and report to Southeast Asia CEO Levent Guenes.

The move follows the consolidation of marketing communications function in other key markets in Asia Pacific such as Australia, China, India and the Philippines.

In her newly defined role Bakht will be responsible for driving marketing and communications for all creative, media and specialist brands of Havas Asia, which include the flagship brands Havas Worldwide and Havas Media.

“We are delighted to welcome Bakht. Her impressive performance at Havas Media and understanding of the group’s culture played an important role in her selection as a communications lead,” says Havas creative group Asia Pacific,  chairman, Juan Rocamora.

“When we were looking for someone to lead marketing for Havas as a group we couldn’t think of a better person than Bakht,” adds Havas Media Group Asia Pacific, CEO Vishnu Mohan.  “She is not only committed to Havas’ vision of meaningful communications and collaboration, but also shares excellent relationships with stake holders within the group.” 

“Bakht’s promotion is a testament to our collaborative ‘together’ culture, which allows us to leverage skills and talent available across the network, “said Havas Creative Group Southeast Asia, CEO Levent Guenes.
  “We are very excited to have her on board and looking forward to working with her to further raise Havas’ profile in the region.”

Havas Village is a client centric organisation that brings all disciplines and teams in the agency – creative, media and digital - under one roof and is the foundation of group’s collaborative culture. The Village mode aims to simplify the agency’s offering for clients  by aligning resources, production, analytics and insights across divisions thus driving greater efficiency and effectiveness.