Mumbai: Persistent Systems has announced the appointment of Gurvinder Sahni as chief marketing officer. In this role, he will be responsible for leading and setting the strategic vision for Persistent’s global marketing team.

Gurvinder joins Persistent with extensive experience in global enterprise marketing transformation. He joins the company after 20 years at Wipro Ltd., spanning various leadership roles, including chief of staff for the chairman’s office, strategic advisor to the chief growth officer and chief marketing officer, among others. Gurvinder has several certifications, including Black Belt Leadership and Green Belt Six Sigma and is ranked as one of the top 15 marketers on Twitter by Bloggers Alliance. He brings a passion for results-driven marketing, collaboration, client-centricity and influencer marketing. Gurvinder will be a member of Persistent’s executive leadership team and is based out of New Jersey, USA.

Persistent chief executive officer and executive director Sandeep Kalra said, “We are thrilled to welcome Gurvinder to the Persistent team as we continue our accelerated growth journey. With our recent announcement of one billion dollars in annual revenue, it’s clear that our mission to help clients achieve sustainable growth through digital engineering and enterprise modernisation is resonating across industries. As we focus on our next phase of growth, Gurvinder’s extensive marketing experience and transformation expertise will allow us to expand our dominant market position and reach new clients around the world.”

Persistent chief marketing officer Gurvinder Sahni said, “I am truly honored to join this exceptional team as the chief marketing officer. As someone who is passionate about achieving excellence in marketing, I look forward to leveraging my experience and diverse skill set to drive growth and enhance the brand value. Together with the team, I am committed to delivering exceptional results and creating lasting value for our clients, team members, and stakeholders.”