MUMBAI: Grey Group Singapore has promoted Subbaraju Alluri to area director and CEO of Grey Group Singapore and Thailand.

Alluri began his career in advertising as a management trainee in DDB Chennai. After stints at JWT and Rapp Collins, he joined Grey Group Indonesia. During his tenure, Alluri was instrumental in expanding the workforce and clinching big accounts like BMW, Indosat, Daihatsu and Wyeth.

His leadership qualities and stellar performance prompted a move to head Grey Group Singapore’s local operations in 2005. He has been credited with boosting the agency’s profitability by leading the team to win major accounts such as Sentosa, Ministry of Manpower, Contact Singapore, LASALLE College of the Arts, GlaxoSmithKline, Norton, Vitagen, Wyeth, British Council, Al-Maha Airways (Regional) and Qatar Airways (global). He also made several strategic senior hires and increased the local team size by five times.

“Raju’s aptitude and contribution has been invaluable. I am sure with his leadership and vision, he will transform Grey Group Thailand into becoming the agency of choice,” Grey Group Asia Pacific chairman & CEO Nirvik Singh.

“It is truly an honour to be given the opportunity to lead the Thailand team, as well. I am looking forward to taking the agency to new and greater heights,” said Alluri.