Mumbai Digital-first agency Gozoop has announced the appointment of Yash Bendkhale as creative director. 

He will be heading the art team & co-leading the production team with creative director Aadheeraj Krishna and will report to VP of national operations Premkumar Iyer, said the company.

“Yash has deep understanding of integrated communication with his mainline and digital experience. We welcome Yash to the team and look forward to championing conversations that leave an impact in the mind of people," said Gozoop CEO and co-founder Ahmed Aftab Naqvi.

Bendkhale, who has 12 years of industry experience, was last associated with What’s Your Problem (WYP). He was instrumental in conceptualising various brand campaigns during his over two-year stint at the agency.

“Gozoop as an agency has always gone beyond the ordinary and with the aim to #BreakTheBox in even the smallest communication. I am beyond thrilled to start this exhilarating journey," said Bendkhale on his new role