Mumbai: Geetika Mehta has been appointed as the new managing director of Nivea, bringing with her a proven track record in the development of small businesses and the management of large-scale corporations across diverse markets, including South Asia, Thailand, Brazil, and South Africa.

Her extensive experience and strategic vision align seamlessly with Nivea India's goal of delivering superior product quality in line with its care proposition. Geetika has excelled in key leadership roles, successfully managing cross-functional teams and making significant contributions to the success and profitability of the brands she has been associated with.

Noteworthy positions in her career include a 2.5-year tenure as managing director at Hershey India and an impressive 18-year journey at Hindustan Unilever Ltd. Geetika's achievements have earned her recognition, including prestigious awards such as The Economic Times 40 Under Forty 2021, ET Prime Women Leadership DEI Ally of the Year 2023, and IMPACT 50 Most Influential Women for Women 2023. Her appointment underscores Nivea's commitment to leadership that drives excellence and innovation in the competitive consumer care industry.

Commenting on her new role, Mehta added, “I am thrilled to join NIVEA India, a brand synonymous with trust and quality in skincare. As we navigate the ever-evolving skincare landscape, my focus will be on driving innovation, enhancing customer experiences, and further solidifying NIVEA's position as the skincare brand of choice for millions of Indians.”