MUMBAI: Online marketplace for food delivery, Foodpanda, has appointed Anshul Khandelwal as the new head of marketing to lead the brand's creative and marketing mandates.
While aligned to the organisation's larger business objectives, Khandelwal will work closely with the Foodpanda leadership to assess and navigate through the food-tech ecosystem to create a positive impact in the ways the company reaches out to its stakeholders.
The announcement is a part of the series of appointments in the senior leadership team at Foodpanda in a span of two months.
In his previous stints, Khandelwal led the brand strategy and positioning and customer acquisition in addition to leading innovations across online marketing, creative development and brand activation.
Foodpanda India CEO Pranay Jivrajka said, "With Anshul coming on board, we intend to leverage his varied experience in offline and online mediums to scale Foodpanda are marketing efforts nationally.”
Following the appointment of Anuj Sahai as the head of new initiatives and Gautam Balijepalli as the head of strategy, Khandelwal’s addition to the senior leadership is directed towards streamlining Foodpanda's brand presence.