Mumbai: – FCB Ulka, part of FCB Group India, has announced the appointment of Ajay Ravindran as national planning director.

Ajay comes to FCB Ulka with remarkable breadth and depth of experience. He has a 360-degree view of brand strategy, having worked on the entire gamut from advertising to social media, content, media planning, and market research. He specializes in new-age planning, bringing together storytelling, social media culture, and technology.

In his previous role as head of brand marketing for Razorpay, Ajay oversaw numerous campaigns that seamlessly integrated technology, creativity, and storytelling, demonstrating his ability to deliver successful and innovative strategies. Over his career, Ajay has worked on brands like Unilever, Britannia, Colgate, Vodafone-Idea, Dell, Titan, TVS, 3M and many others. He is a multi-time EFFIE award winner. He has led planning teams in agencies like Ogilvy, VML, MullenLowe Lintas Group & Grey with distinction.

On the appointment, FCB Ulka CEO Kulvinder Ahluwalia said, "We are thrilled to have Ajay join us as our National Planning Director. His exceptional blend of creativity and strategic insight will play a pivotal role in enhancing our capabilities and driving impactful brand solutions for our clients. We believe his leadership will strengthen our strategic initiatives and inspire our teams to push the boundaries of creativity."

"I believe the true power of Brand Marketing lies not just in creating 'buzz' or some fuzzy 'brand love' but unlocking hidden growth opportunities for businesses. And the new-age we live in provides us with an array of avenues to do this – technology, digital, data, content, CX. FCB Ulka provides the finest playground to practice this craft. An enviable client roster, entrenched relationships, and a burning desire to do the very best for the businesses we work on. Just a few minutes into the conversation with Dheeraj, Nitin, Kulvinder and Hemant, I just had one question: "When can I start?" Ajay expressed on his appointment.