MUMBAI: Enormous Brands has appointed Ashima Mehra as head of client servicing, Mumbai. She previously was working at Reckitt Benckiser.

Mehra has an experience of more than 14 years in advertising and marketing and has worked across more than 15 product categories. She has played an instrumental role in drafting communication strategies for global brands such as Dettol, Veet, Pepsi, Mountain Dew, Honda, and Vodafone, among others.

She has previously worked at leading agencies like Euro RSCG (now Havas), Ogilvy, FCB Ulka, JWT. She has also led brands at Godfrey Phillips India and Reckitt Benckiser.

Welcoming Mehra on board, Enormous Brands managing partner Ashish Khazanchi said, “Ashima brings a lot of rich advertising and marketing experience to the table. It helps that she’s been on the client’s side as well, and therefore brings an interesting perspective to the conversation. We already have one of the brightest teams anywhere, and we’re looking at Ashima to bring a direction and leadership to the efforts.”

On joining the Enormous Brands family, Ashima Mehra said, “I am deeply honoured to have been given a chance to work with an outstanding team of disruptive believers. I hope to enhance deliveries and steer organic growth in the coming months.”