MUMBAI: DoIt Talent Ventures, a talent management firm, has appointed Priya Goradia Shah as the business head for entertainment and culinary. Led by Darshana Bhalla and Radha Kapoor Khanna, the company marked its entry into the Indian market in April this year.

Shah exclusively told Indiantelevision.com, “Twelve years of spearheading the brand endorsements at MATES has been a very enriching experience for me. Excited to be a part DO IT Talent Ventures where I look forward to managing the entertainment and culinary verticals by bringing value to our talent roster and brands.”

After a one-year stint with PMG Sports, Shah moved to Mates, the entertainment unit of Madison communication in 2005. Having started as an assistant manager, she rose to the position of VP celebrity management and solutions during her 20-year tenure at the company.

Shah joins DoIt Talent Ventures with over 10 years of experience in the celebrity management and solutions business.

She holds a MBA degree in marketing from Narsee Monjee Institute of management studies (NMIMS).

Within a span of three months, DoIt Talent Ventures has already signed a number of personalities across films and TV like Farhan Akhtar, John Abraham, Lara Dutta, Kajal Aggarwal and Neeraj Pandey.

When it comes to sporting talent, the brand now works with Virender Sehwag, Mahesh Bhupathi, Geeta Phogat, Ashwini Ponnappa, Robin Singh, Viren Rasquinha and Aparna Popat.

Dharshana Bhalla is a former CEO of Mates, while Radha Kapoor Khanna is founder and executive director of DoIt creations.

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