NEW DELHI: dentsu International APAC has named Prerna Mehrotra as its new CEO for APAC Media. She will take on the additional responsibility along with her role as the managing director of the media group in Singapore.
Mehrotra will be reporting to dentsu APAC CEO Ashish Bhasin and global CEO - media & global clients Peter Hujiboom. She will be responsible for driving dentsu’s global media strategy and delivery in the APAC region. Her focus will be on developing a portfolio of tools and capabilities to maximise effectiveness, relevance, and performance of the campaigns.
Mehrotra joined DAN back in 2016 as Amplify APAC head of investment management. She was also the client president at Carat. Previously, she has worked with Starcom and Zenith.
