MUMBAI: UCWeb, an Alibaba Mobile Business Group Company, has announced the appointment of Damon Xi as the general manager for UCWeb India. The move will make Damon in charge of the strategic alliance and business development for the company in India.

UC Browser has reached a milestone of 100 million MAUs in India and with a market share of 57% (as per Stat Counter), UC Browser is the largest mobile browser in India.

Alibaba Mobile Business Group general manager of overseas business Kenny Ye said, “Bringing in Damon will enable the team in India to work and keep up with the dynamicity. Damon with his strategic abilities and immense managing associations in the internet industry is the ideal candidate."

Damon was earlier working for Tencent and has over 12 years of professional experience in internet and telecom industry. He said, “The decision to head UCWeb in India could not come at a better time. The Indian mobile internet landscape is the most exciting place to be at."

With a strategy of digitising entertainment, UCWeb in India recently collaborated with various entertainment based activities be it movie promotions with “Ae Dil Hai Mushkil”, TV Shows with its partnership with Colors TV shows such as Jhalak Dikhla Ja and Bigg Boss or Book Releases with Chetan Bhagat’s recent bestseller, One Indian Girl.